Prima Donna New Arrivals - BUY NOW

Need any help? Call 01439 770040 - Bella di Notte Lingerie, Clothing, Thermal Underwear and Mastectomy Wear

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Bella di Notte Shop

You are welcome to visit us in Helmsley to view and buy from our collection of beautiful Italian lingerie and outerwear.

Our Services

  Expert bra fitting by our fully trained bra fitting consultants
  Mastectomy bra fitting consultations
  End of line clearance and samples at reduced prices
  Call us in advance to reserve items for collection


Brands at Bella di Notte

We stock a large variety of brands, including some exclusive brands only available via our shop.

These include Prima Donna, Marie Jo, Anita, Chantelle, Christina, Felina, Lejaby, Royce, Sunflair and Body Wrap.


Shop Opening Hours

We are open 6 days a week from Monday to Saturday.

  Monday - Friday - 9am to 5pm
  Saturday  - 9am to 4pm
  Sunday - Closed 

Please note we are closed on all public Bank Holidays. 

If you have any queries please call Customer Services on

01439 770040

Alternatively you can send us an email -

How to find us

View Larger Map

Turn into Ryegate and travel along for 150 yards.  Take the first right at the small crossroads and turn onto Sawmill Lane. Travel along Sawmill lane past Thomas the Bakers and BATA. Bella di Notte is at the end of Sawmill Lane on the left hand side.

FREE parking available outside our shop, or we are a short walk from the town centre.

Click here to download a printable map and directions.

Sat Nav Post Code: YO62 5DQ