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Anita Bras and Mastectomy Wear

Anita - Ivory Safina Non-Wired Bra

Product CodeSC5448 Ivory
A popular firm control bra from Anita - the comfort is fantastic.
Full cup in three sections with side shaping panels for improved support.

Availability: In stock.

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(7 reviews) 5
  •  Machine Washable
  •  Non Wired
  •  Cup Sizes A - G
  •  Back Sizes 34 - 48
  •  50% Polyamide, 25% Polyester, 10% Elastane, 10% Viscose, 5% Cotton (excl. trims)
An Anita best seller. Loved for its comfortable and supportive fit. The cup gives full coverage on the bust.

Need some bra fitting advice?

Call our fully trained bra fitters for advice on 01439 770040.
Phone lines open; Monday - Friday 9am-5.30pm, Saturday 9am - 4pm (calls charged at local rate)


A Fitting Guide:
How a bra should look on your body

When you try on a new bra, take a look in the mirror alongside these pictures for Susan’s top tips on how and why only quality bras transform your figure with their specialist features that uplift your bust and lengthen your waist for a neater silhouette to create the perfect foundation:



Your bra should centre your breasts so that, from the front, they are in line with your rib cage and are lifted to half way between your elbow and shoulder. Our quality bras, have firm side shaping to centre the bust and create a neater, narrower silhouette.


The underwire should fit behind your breast and against your rib cage. The cup should enclose your bust without any bulging. A firm bra band is also essential as this is where the bra does all its supportive work. Our bras use sophisticated fabrics with high tensile strength.


Your bra band should be lower at the back than at the front. This allows it to sit better on your body and tips the bust up. It also means that the soft flesh on your back isn’t pushed up into a bulge. To test the fit, lift your arms above your head. A well fitting bra will NOT lift off your rib cage. If it does, first check the cup fit (point 2) as you may need a larger size cup. If there is enough capacity then you may need a different bra size (see point 4).


The bra band should offer some give for comfort but should not be too loose as this will prevent it from offering optimum levels of support. To check the fit is right, put your thumb under the clasp and lift it away from your body. If it moves less than an inch then it is too tight, while any more than an inch means your bra is too loose and will ride up causing the straps to slip off your shoulders.


Why is there no DD Cup?

Prima Donna, Felina, Felina Conturelle, Anita and Lejaby bras do not have a 'DD' cup. In this case just move up a cup size. If you are a 'DD' cup choose an 'E' cup, if you are a 'E' cup move up to a 'F', 'F' to a 'G' and 'G' to an 'H'. 


Fitting Tips

Q. My breasts bulging over the top of the cups
A. The cup size is too small, try moving up a size

Q. Bra band rides up at the back
A. The bra back size is too large

Q.The cup has wrinkles all over it, particularly at the top and side
A. The cup size is too large

Q. Wires stand off the body at the front or dig in under the arms
A. The cup size is too small



FREE UK Standard Delivery 

(usually £3.95)
7-14 days. UK & Channel Island Customers only.

Royal Mail 1st Class Delivery £4.50
3-7 days. UK & Channel Island Customers only.

UK Next Working Day Delivery - N/A

Suspended due to the COVID-19 outbreak

Next working day before 1pm. Signature required.

Orders placed by 4pm Monday to Friday.

Europe £7
10-14 days. Signature required.

Rest of World £13
10-14 days. Signature required.



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100% of customers liked this product (7 reviews)
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Date Score Customer Comment
1 January 2020
Love it fits well
24 August 2019
Have bought this before, excellent quality.
18 March 2019
Whilst being a very comfortable bra as described the straps kept falling off which made it unwearable so it now languishes at the bottom of the drawer. I must remember not to order this one again.
18 March 2019
Anita - Safina, I new what I was purchasing, excellent support and comfort due to wide straps. The straps could be a bit shorter
28 August 2017
I was concerned about sizing but took your advice and I am extremely pleased
18 July 2017
Good quality product and fitted well
8 October 2016
I have purchased these before and they are even better with wider straps
2 October 2016
Good fit, nice a comfortable and suportive
23 January 2016
10 November 2015
9 November 2015
As Above
11 March 2015
Great quality , perfect fit and now I am older really appreciate the wider straps.
31 December 2014
Very very comfortable but also stylish
15 December 2014
14 September 2014
15 August 2014
As Above
19 July 2014
A comfortable and lovely bra.
3 July 2014
But has gone "soggy" far too soon.
30 June 2014
wonderful comfortable bra
24 April 2014
Bra very good fit and comfortable
8 April 2014
16 November 2013
Nothing to add
8 August 2013
elegant style and perfect fitting
20 June 2013
Not enough big cup sizes for 34.
2 May 2013
30 January 2013
Supportive and very comfortable bra.
25 January 2013
view all reviews