1. Lift and centre
Your bra should centre your bust; from the front, your bust should be in line with your rib cage and lifted to half way between your elbow and shoulder.
Find your best fitting bra
We try on all our garments to ensure that the sizing is to our specifications.
If you need any fitting advice please call Customer Services on 01439 770040.
In store bra fitting
If you would like any help or advice on bra fitting, please do visit our shop for a personal bra fit by our specially trained advisors.
We are open Mon - Fri 9.30am to 4.30pm, Saturday 9.30am to 3.30.pm.
We are also experienced in fitting mastectomy bras.
Alternatively, please call our customer care team on 01439 770040.
4 Steps to the perfect fit
For the most accurate results, it's best to take your measurements dressed only in your underwear.
2. Support
The underwire should fit behind your breast and flat against your rib cage. The cup should enclose your breast without any bulging.
3. Uplift
The underwire should fit behind your breast and flat against your rib cage. The cup should enclose your breast without any bulging.
4. Firm Fit
The underwire should fit behind your breast and flat against your rib cage. The cup should enclose your breast without any bulging.
How to measure
For the most accurate results, it's best to take your measurements dressed only in your underwear.
1. Back Size (Under bust measurement)
Place the tape measure around your rib cage immediately under your bust, the tape should feel firm. Ensure the tape is parallel front and back (standing side on to a mirror will help)
TIP - You may find it easier to measure yourself with your bra off. Take measurements in CM.
2. Cup size (Bust measurement)
Place the tape measure around your rib cage immediately under your bust, the tape should feel firm. Ensure the tape is parallel front and back (standing side on to a mirror will help)
TIP - You may find it easier to measure yourself with your bra off. Take measurements in CM.
Find your bra size
Refer to the bra size chart using your measurements to work out your bra size.
For example, if your under bust measurement is 81cm, you will need a 36 back size.
And if your bust measurement is 97cm, you will need a C cup. This makes your bra size 36C.
Bra fitting FAQ
Why is there no DD cup?
Continental bras including Anita, Felina, Lejaby and Prima Donna bras do not have a 'DD' cup. In this case just move up a cup size. If you are a 'DD' cup choose an 'E' cup, if you are an 'E' cup move up to an 'F', 'F' to a 'G' and 'G' to an 'H'.
Need some advice? Call our fully trained bra fitters for advice on 01439 770040. Lines open Monday - Friday 9am - 5.30pm and Saturday 9am - 4pm. Or visit our Malton shop and find your perfect fit. Book your bra fit appointment here.
My breasts are bulging over the top of the cups
The cup is too small, try moving up a size.
Need some advice? Call our fully trained bra fitters for advice on 01439 770040. Lines open Monday - Friday 9am - 5.30pm and Saturday 9am - 4pm. Or visit our Malton shop and find your perfect fit. Book your bra fit appointment here.
Bra band rides up at the back?
The bra back size is too large and possibly the cup size is too small. The most common mistake is women wearing too small a cup size and too big a back size.
As an approx guide,
Size 8: 30/32 back
Size 10: 34 back
Size 12: 36 back
Size 14: 38 back
Size 16: 40 back
Size 18: 42 back
Size 20: 44 back
Need some advice? Call our fully trained bra fitters for advice on 01439 770040. Lines open Monday - Friday 9am - 5.30pm and Saturday 9am - 4pm. Or visit our Malton shop and find your perfect fit. Book your bra fit appointment here.
The cup has wrinkles all over it, particularly at the top and side?
The cup size is too large or the cup shape is wrong for your breast.
If your breast has become more hollow on the top (lost fullness) you would benefit from 2 options, 1 moving from a full cup to a ¾ cup style. 2, if a ¾ cup style is still wrinkling on the top you may want to choose a style with under bust padding or a padded t-shirt bra.
Need some advice? Call our fully trained bra fitters for advice on 01439 770040. Lines open Monday - Friday 9am - 5.30pm and Saturday 9am - 4pm. Or visit our Malton shop and find your perfect fit. Book your bra fit appointment here.
Wires stand off the body at the front or dig in under the arms?
The cup size is too small
Need some advice? Call our fully trained bra fitters for advice on 01439 770040. Lines open Monday - Friday 9am - 5.30pm and Saturday 9am - 4pm. Or visit our Malton shop and find your perfect fit. Book your bra fit appointment here.
Find your bra style
Full cup
Fully encloses the bust
Plunge
Angled cups create a deep cleavage
T-shirt
Seamless & smooth shape under T-Shirts
3/4 cup
Slightly shallower cups, ideal for A-E cup
Non-wired
Wire-free support
Padded
Replaces lost upper bust volume
Shop best selling bra brands
For the most accurate results, it's best to take your measurements dressed only in your underwear.
Prima Donna's mission is to create stylish & comfortable lingerie with the perfect fit for women with a larger cup size to leave you feeling confident. Best for D+ Cups.
Felina has been making the world's highest quality bras in Europe for over 100 years. Unique flexible wires with the most supportive of fabrics to provide the best comfort.
Anita is a family run business specialising in comfortable bra design since 1886. They are experts in highly functional materials and first-class workmanship.
